Your industry 2017-12-01T10:14:25+00:00

Your industry

Automotive

automotive industry commerical excellence, ice

Industry context

  • Global

  • High assortment complexity due to growing car park and brand/model diversity

  • Complex stakeholder environment

  • Multi channel

Examples of our work

How ICETM can help

  • Customer needs based segmentation

  • Value propositions and value stories for sales

  • Sales and marketing alignment

  • Sales pipeline management

  • CRM design and implementation

  • Channel management

  • Key account management

Chemicals

your industry, focus areas, chemicals

Industry context

  • Global customers regional demands

  • High levels of technical expertise / support

  • Limited channel opportunities

  • Highly consolidated

  • Commoditisation

Examples of our work

How ICETM can help

  • Customer (re)segmentation / definition

  • Value proposition development

  • Sales and marketing alignment

  • Value chain development

  • Sales training

  • Cost to serve optimisation

  • Key account management

Coatings

Industry context

  • Global with regional needs

  • High assortment complexity

  • Complex stakeholder environment

  • Multi channel / multi customer

  • High levels of sales and technical support

  • Highly competitive markets

  • B2B / B2B2C

  • Volume decline in mature markets

Examples of our work

How ICETM can help

  • Customer needs based (re)segmentation

  • Value propositions and value stories for sales

  • Sales and marketing alignment

  • Commercial organisation development

  • Sales pipeline management
  • Demand planning

  • CRM design and (re)implementation
  • Channel strategy management and development
  • Key account management

LET’S TALK

Whether you are considering a targeted improvement, or an Integrated Commercial Excellence journey, our approach is to first meet with the business leaders to understand the current strengths and ambitions, establish the appetite for change and agree the deliverables.

Contact us for a free Executive Consultation

Contact Us