We all know that pricing can be used to affect buying behaviour. Sometimes we want to optimise revenue and sometimes profitability. Artificial Intelligence (AI) and machine learning can be utilised to help identify the respective sweet spots and continue tracking them over time. This puts you in constant control.
Using AI or Machine Learning – Price for Revenue, or Profit or Both?
You can now view the video of the Webinar on our YouTube channel
This was the first of three webinars on the subject of AI and Pricing from ICE™ and you are very welcome to attend and share the invitation for the next 2 webinars in the series with as many people as you would like.